Sonic logo memorability explorer

Recognisability (the ease with which someone can realise they have heard a melody before) and recallability (the ease with which someone can sing back a melody) are both desirable features of sonic logos (short musical extracts used in company branding). This project studied how recognisability and recallability can be predicted from computational features of sonic logos. Interestingly, we found a trade off; recognisability and recallability are normally inversely correlated (melodies that are easy to recognise are typically hard to sing), but the correlation is not perfect, and so one can use this model to identify melodies that achieve an ideal compromise between these two attributes.